hacking growth is a term quite new to the world of online marketing. Sean Ellis invented the term and it has gone a long way since. The difference between hacking growth and old school marketing is that a growth hacker looks at the full conversion funnel. A growth hacker starts with formulating the goal of the company and then hacks his way backwards to reach it.

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Doing keyword analysis at the start of any marketing project will define whether you’re set up for success. It’s super important that you invest enough time in doing good keyword research. You need to understand which keywords are the most important for your business, otherwise you will be spending a lot of time but not generating any results. So, do keyword intent analysis!

To make sure your business improvements lead to success, it is important to first define goals. If you do not set goals upfront, you will not be able to see when you’ve reached your goals. A way to define business goals is to use the Objectives and Key Results model. You can read all about this model in the blog. Having a clear strategy upfront is always the most important factor to success in the long term. Be prepared!

Defining the target market is the most important component of any market research. You first need to completely understand who your ideal customer is, before you can reach out to the client with your products. Once you understand your target consumer better, it is time to find out the amount of people are actually interested in purchasing your product. The simplest way to do this is through a super simple keyword analysis.